Creating "womb Service"
When W Hotels, the modern luxury leader in cutting-edge hotels and hip hot-spots, wanted to market to expectant parents, naturally they turned to one of their frequent New York guests, who just happened to be the belly set expert of Manhattan. Julia designed the W’s first “Womb Service” babymoon package, complete with a luxe diaper bag packaged with high-end New York baby product vendors. The lifestyle-driven package also included breakfast in bed, a gift certificate to Cadeau Maternity, Belly Bars, Basq personal-care products and cheeky maternity books including Hot Mama. The pilot program far surpassed the W’s expectations and its success lives on today in an updated program found in their Hotels around the country.