Expanding a Brand
Forty Weeks worked with Due Maternity to transform it from a single door retailer to a multiple store business with a wide and integrated internet presence. Julia understood that public relations was a key component for Due’s growth, and developed vendor-driven PR, working with brands to help get the company significant exposure in publications that include The Wall Street Journal, US Weekly and Life & Style. Julia formed alliances with other relevant companies in the maternity industry, expanding Due’s reach in the marketplace with these synergistic relationships. This strategy served to provide Due with both a marked increase in sales and brand awareness.