Integrated Strategic Growth

Bravado, the Canadian company who boldly introduced the first leopard-print nursing bra in 1992, asked Forty Weeks to initiate a strategic growth program aimed at expanding their business in every direction. Creativity and vision took a leading role as Forty Weeks set integrated initiatives into motion with equal emphasis on building product and brand awareness, diversifying product selection and assortment, obtaining key media coverage, enhancing philanthropic involvement and ramping up celebrity usage and visibility. And, by aggressively growing Bravado’s internal database of nursing mothers and enhancing online breastfeeding content, Forty Weeks helped them speak directly to their target by making bravadodesigns.com a go-to destination for must-have information. Additionally, Forty Weeks developed well-planned, results-driven wholesale and retail support initiatives resulting in increased sales and stronger retailer relationships. This intentional, layered approach allowed Bravado to get maximum results in each of the targeted areas.