Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

Graco Cynthia Rowley debut

We are less than two weeks out from the big debut of the Graco Cynthia Rowley stroller to benefit the Elizbeth Glaser Pediactric AIDS Foundation. The event which is just one component in the campaign designed by FW is filling up with an amazing guest list of New York Moms of note (really some of my favs in publishing, fashion and more) including some women you have just got to love including Carol Alt, Shon Gabels and Kate Spade. The energy of the night promises to be amazing - but nothing compares to what we have put into motion with this program. Cynthia’s first stroller in partnership with Graco will benefit the work of EGPAF - bringing to life my personal passion for connecting the right people together for all the right reasons. In this case, the three teams on board have combined their talents and influence in a brilliant manner…I can’t wait to see this one shine. Keep your eyes out for the November issue of InStyle which will feature the Graco and the stroller in their BABY BY DESIGN special section.

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