Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

RED HOT and LOVING IT

Who else can say this? Forty Weeks has the rare and distinct honor of dressing three pregnant red headed beauties at once. And each one of these amazing women has their own incredible way of making Isabella Oliver’s super chic clothes her own. Marcia Cross is picture perfect and totally comfortable in the IO signature wrap dress. Bryce Dallas Howard is beyond fashionable and fab in the turtleneck dress. Lauren Ambrose with her raven locks and porcelain skin is the master the NYC Bump look in layered knits such as the ivory wrap cardigan. How funny that Isabella Oliver founder Baukjen de Swaan Arons-Van Sonsbeeck is also a stunning and spirited redhead!!!! I may need to call Jennifer, my colorist…

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