Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.
I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!
And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.
It was a picture perfect fall day here in DC. And I was so grateful for that extra hour!!! Of all I read today - the very important cover of the NYT Business Section seemed most relevant to all we do here at Forty Weeks. We are focused on speaking to women, marketing to women, during pregnancy and beyond. Consider how critical reaching a woman when she open to shifts in her consumer behavior (during her Forty Weeks of pregnancy and early motherhood) is to brands both within and outside of the category. What makes an expectant woman such a unique customer is her eager willingness to gather information and to share it as well. We have honed in on how to best open this dialog keep it flowing and relevant. And, we share this expertise (and continue to perfect it on a daily basis) with both our client base and the media (who use us as a regular source on the topic). And to get there, we listen…
Posted by Julia on Sunday, October 29th, 2006 at 8:50 pm and filed under Uncategorized.
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