Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.
I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!
And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.
I am impressed and happy to see what the Egg Nutrition Center - looks like a conglomerate of egg-types (you remember the incredible, edible egg, no doubt!?!?) – has done in an outstanding effort to speak to expectant women. Their program is well thought out and beautifully designed. And, really does follow the Forty Weeks rules for communicating well with an eager and open pregnant consumer.
From the Forty Weeks manifesto:
If you want to capture the attention and gain credibility with the expectant woman market offer reasonable, well-delivered and honest content that speaks to her specific needs and concerns. We say it all the time and we can’t say it enough.
She is open, willing and eager to hear you. You can capture this ideal target if:
You speak to her with integrity and respect
You are telling her something she needs to know
You focus on information sharing and not simply moving goods
You stay away from fear and focus on manageable, positive solutions
You create reasonable expectations
You have a plan for keeping her interest and encourage her to share it with friends
I could go on forever here – bottom line – really egg-cellent work. And, egg peeps – we love your logo!!!
Posted by Julia on Friday, November 10th, 2006 at 9:26 pm and filed under Uncategorized.
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