Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

Sign of the Times

Yesterday’s New York Times included a feature on the new Nerve.com website for parents, launching on Tuesday - called Babble.com. The piece written by cultural commentator extraordinaire, Pamela Paul – attempts to walk us through our evolution to Babble and what we should expect both in terms of content as well as from the publishing side.

Pamela interviewed me at length for this piece. And we had a fantastic and provocative time discussing both the state of parenthood and publishing (for those who don’t have my personal history committed to memory, I have logged many hours in the world of publishing and niche publishing in specific – this remains one of my favorite topics – so tie this in with Forty Weeks and we could close the joint!!!)

My quote:

“This is a new generation of parents who are interested in taking their existing lifestyle, sense of self and priorities into parenting, as opposed to checking them at the parenthood door,” said Julia Beck, founder of 40 Weeks, a consultancy serving the expectant- and new-parent market. “They’re looking for ways to infuse their personality and aesthetic into this new phase of life, and all this new lifestyle parenting media reflects that.”

I received a great deal of feedback from the piece. Most of what was shared was positive (I am the messenger and people do occasionally attempt to, despite the well worn cliché, attempt to kill the messenger) and most are very eager for Babble to hit tomorrow. Add me to that list….

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