Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

Tis the Season….

Very busy days here…the Forty Weeks elves are hard at work getting our goodies out to our beloved clients. There is really no perfect way to say thank you for a year of exciting work and great camaraderie – but we did our best!

And, despite the obvious “HOLIDAYS” designation on the calendar, we have been ridiculously busy! Mostly with expanded strategy proposals, new business documents and such. A few of our clients have really stepped up to the plate, asking to enter some brave new territory with us in 2007. Of course this is just the kind of thing that we adore…so – what to expect:

More philanthropic milestones and commitments from our clients
More celebrity and influencer outreach
More “face time” from our clients with “Momfluencers” in top cities
More integrated programs – stretching client dollars and expanding their reach
More content (multi-media)
More partnerships
Expanded media coverage for Lending Closet clients

And that is just on the consulting side…stay tuned for more on Forty Weeks content and our plans for 2007….

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