Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

A Day in the Life

What a day for bump and baby watching! Today was as good as a spring day in New York with temperatures in the balmy 70s; the streets were filled with people. I was hanging in the Gramercy Park/Flatiron/Union Square nabe and moving at a deliciously slow pace. I caught up with Lil’ Dipper founder Adam Agensky for coffee and eggs and we had an amazing morning doing a little work and a little wandering (I simply could not live without the Fresh store at 18th street – could there be a better smelling place?).

Of course I could not resist the opportunity to take advantage of how many new and expectant families were out on the street – I observed, chatted and did what I do. And, of all the things I noticed/heard one stands out beyond all. Of all the strollers I saw I can honestly say that no more than a dozen were without Skip Hop bags. And WOW I am so thrilled for my friend Ellen Diamant for what she and husband Michael have done with Skip Hop. They successfully gave birth to a whole new category of diaper bag and as a result have defined the notion of a juvenile lifestyle brand. Their hard work, vision and perseverance have certainly paid off!

I had the good fortune of working with the duo in the early days. Projects included the W Baby Me package (babymoon at W Hotels), EGPAF Kids for Kids Carnival, Seeding Britney and Kevin back with baby number one (his and hers camo bags) and more. It was a good run. Moreover, I have had the even greater pleasure of enjoying a long-standing friendship with Ellen that has included such lovely and generous gestures as Ellen designing my identity package when we moved to the new showroom. She is a talented and kind person and certainly deserving of her incredible success. I was beaming with pride and so very thrilled for Ellen today.

I am reminded of how grateful I am, today in particular, for all of the wonderful people I get to know as I am lucky enough to spend my days doing what I love so very much.

Yeah, yeah I know - Kumbaya (I can hear Amanda snickering at me from the Left Coast) – and I mean it!

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