A NOM by any other NAME
And they say nothing happens when Mercury is in Retrograde…well news from LA and NYC says otherwise!
NOM (Naissance on Melrose) has sold it’s manufacturing to Belly Dance Maternity. According to Jennifer Strom Simonte, her baby Belly Dance (with locations on- line and in Chicago, Highland Park and New York), has acquired the NOM label which will now be called nom by belly dance (let’s revisit this non-cap, proper known at some point, please ladies). The line will be exclusive to Jennifer’s stores for spring 2007 and hit retail stores in fall 2007.
NOM continues to have a strong name though the brand has been in transition. This feels like a good move for the Jennifers – get Noonan out of the business of manufacturing and allow Strom Simonte to continue to flex her muscle with the Belly Dance brand.
I have also heard that Jennifer Noonan, has givem up her NOM Co-cop space on Melrose Avenue and that Maternal America had signed on the dotted line for the joint. Great location for sure…and wondering about MA and their plans. Nataline Ngo is a fantastic designer though frankly I have never thought of her as a retailer, per se. So, I will be curious to see how this goes. She will be taking over real estate just down the block from dear Emila Fabricant’s Cadeau location – now the stretch of Melrose will have the super fine and the super funky for the belly set. Not to mention – Sweet Lady Jane of course!