Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

This Concept is so Due

In a quick skim of the dailies, I saw an intriguing piece in the NYT Styles section (come on, you know the drill – Sunday is Page Six, Styles and then the harder news)….a mirror being tested by a few brands that allows your world to come (virtually) shopping with you. As I read the tale of the still primitive technology that allows your social network to join on shopping adventures, contribute their two-cents and overall experience it as if they were hanging with you – of course their comments, feedback and “I think your could do betters” come via IMs that post on the mirror, but still - I was awakened!

I became absolutely giddy with thoughts of applying this technology to maternity shopping….Invite your message board, invite your best friend, invite your CBE classmates, invite your stylist, hell – invite me! What an opportunity for my independent maternity retailers to use the interest of certain non-clothing brands to create a meaningful presence in store by adding to the experiential nature of maternity shopping. I simply adore this concept – as I said, it is making me positively giddy, and it would work. I know just the retailer too…Shannon, expect a call!

One Response to “This Concept is so Due”

  1. MS Says:

    I absolutely love this! Busy lives, instant response technology. We always want a second opinion, and the sales person really doesn’t count. No friends to call right now? How about your baby blogger friends? I can see this tech concept really taking off and promoting a global mom village.

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