Baby Gawker
It is a cold (please, please tell me why it is still raw out and where the sun is for that matter?), busy and abbreviated Monday (it is Seder-time people, time to gather and recall the exodus from Egypt). And while I am busy as noted above– I am certainly not too busy to check in on my favs, not the least of which is Gawker. I clicked - and there it was – further proof positive that this explosive category in which we all live and work has moved well beyond the traditional confines in which we found it (you will recall that Forty Weeks was born in 1999 as a very hormonal and clear departure away from ducks and bunnies).
Our dear friends at baby style (now even dearer - and YAY for Emilia!!!) have bought some space on Gawker. Baby Style is advertising on Gawker. There is an adorable cherubic baby face gracing the pages of Gawker. I keep looking at it – it is very powerful evidence. And supports the Forty Weeks hypothesis….pregnancy and baby is an attention-worthy life-phase – with its own lifestyle and as such can live and breathe in/on vehicles not specific to the phase itself.
InStyle (that one is me, as you know) has led the charge with their special Baby by Design sections twice a year, New York Magazine shows us over and over again the power of the category each time they put their latest Pregnancy and Baby trend-find on the cover and certainly the New York Times does not tire of the topic. But Gawker, this is a whole ‘nother thing…and I am beaming, simply beaming (and feeling extra happy that it is April 2 and clearly this is not a joke!!!!!!!). I am going to also give some credit here to Ada and co at Babble who have helped to really move this bus along!
April 3rd, 2007 at 4:09 pm
you’re no advertising genius are you? It’s clear when you go to gawker that some multi-ad company bought space there. the ads that are playing are a mish-mash of random companies. It’s REMNANT ad inventory that gawker sold to some random ad-serving company that runs the babystyle ad and numerous other brands all over the internet. it’s embarassing that you tout yourself as a marketing pro.
April 3rd, 2007 at 4:15 pm
Mary
So terribly sorry that you are having such a bad day. How very stressful for you. What’s this you say - advertising, remnants, agencies — it is all too much for a simpleton like me to take in. Maybe you can explain it to me later. In the meantime, did you see the piece on Bugaboo today on Gawker? Good stuff! J