Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.
I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!
And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.
As JPMA approaches and we ready for the final year what has been an important show to the entire industry, my mail box fills up with product pitches and invitations to visit booths and to experience (by appointment only) the latest in the world of pregnancy and baby. Usually I will wait until I have actually walked the show to nominate for my Wall Of Shame – you know, the new products that need not exist, waste consumers money, and the ones that promote fear, or worse the unrealistic notion of total control as even the most remote of a possibility in the process that is pregnancy and parenting. OK, so without any further ado allow me to share with you a little bit of the email I just received from BabyKicks (Count Kicks for Peace of Mind) –
kickTrak is a small, hand-held device, designed to assist expectant moms in keeping track of their baby’s movement patterns. Fetal movement is an excellent indicator of a baby’s well-being. In fact, the American College of Obstetricians and Gynecologists highly recommends that pregnant women use kick counting to check on their baby’s health.
OK, you guys are so nominated…congratulations!
Posted by Julia on Monday, April 9th, 2007 at 6:46 pm and filed under Uncategorized.
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May 2nd, 2007 at 8:16 pm
I encourage you to read the scientific research behind kick counting. 50% of women who have experienced a stillbirth noted a decrease in fetal activity before they gave birth to a dead baby. If they had known that decreased fetal movement was a sign of potential problems and had a record of baby’s movement patterns, their tragedy may have been avoidable. The American College of Obstetricians and Gynecologists recommends kick counting and kickTrak makes it easy to do so.