Picture This
Sometimes when I talk to future or present clients about “Momfiltrating” (this is the Forty Weeks method of reaching new and expectant women) it feels unclear to them. They ask how it is that we are able to touch Moms in key markets so well, on such a regular basis. Of course, the messaging, the strategy, the methodology are all part of the hard work that we enter into with our clients. As for the Momfiltrating – sometimes we design and develop large scale, customized programs (for example, Fashioning the Future last fall for Graco) and on other occasions (mostly but not always dictated by budget) we work with key groups across the country. One such group is METROPLEX MOMS – an expectant and new Moms group in the Dallas/Fort Worth market. Now, less you imagine a play group (for some reason, people imagine living rooms filled with expectant women when I discuss this topic) I thought showing you what a retail space filled with expectant women, pens and pad in hand and eager to learn about product (presenters included Oopa Baby, Graco, and more) might go a long way. This is a recent and very successful event in Dallas. Above and beyond working with our clients we also work with these groups to keep it going. Their success in linked to ours. And really – what an ideal situation!