Back Labor Blog

TALK TO JULIA

The Back Labor Blog

Forty Weeks Founder Julia Beck takes you behind the velvet ropes in the brave new world of Bump and Baby. Pregnancy trends, media coverage of parenting, research and recent findings, celebrity pregnancy and baby, the business that keeps it all in motion are among the topics that Julia covers in her signature candid and open style.

I have no idea what Webster's says about it – but Julia says: Back Labor is the ultimate pain on the way to the most delicious reward! Back labor hurts like a bitch, but it's all worth it in the end. And that about sums up our "lives behind the velvet ropes" here at Forty Weeks. We invite you into our Labor Room – via the Forty Weeks' Back Labor Blog. Read about how we do what we do, and follow along our labor of love that really pays off for our clients, and hear a little about the juicy behind-the-scenes bits, too!

And Forty Weeks wouldn't be who we are without the people – our dedicated crew and the BFFs of Forty Weeks and, of course – you too! We love to hear your comments, so please join in the conversation.

You don’t call, You don’t write

It has been fast and fabulous here at Forty Weeks. So much happening and really, shame on me for not sharing. Here’s what’s news with us:

Doris Lee, Formerly of Bugaboo has joined our New York team! We are thrilled, thrilled that she is bringing her creativity, energy and talent (along with her deep appreciation of Shake Shack) to Forty Weeks. She will specialize in Forty Weeks signature retail driven programs – helping our clients to craft effective and powerful strategies for opening and maintaining key accounts. We are beyond thrilled!

Gina Contrusi is working her way back to the mother ship! She will be official in July!

Teena Metternich is adding Momfiltration to her ever-growing role at Forty Weeks…look out Manhattan!!!!

Julie Bernstein (aka, Intern Julie) has joined our MD office for the summer. She has hit the ground running with an eager and open mind!

Hushamok has joined our client roster. This is the type of new product launch that is uniquely suited for us and we are all quite focused getting Julie and crew ready for ABC and beyond.

Silver Cross
is another fabulous new client. This is a truly classic brand with a whole lot of innovation on the way. Their existing team (including INK PR in LA) is energized and on the move. We are all hard at work and focused on the “what’s next”.

In Style Magazine (June) includes my latest BABY BY DESIGN which has been very well received. The next installment is in October. If you have not made plans to be included, do give me a call!

OK – so there you have some very broad strokes…stay tuned

Leave a Reply