Lindsay Lebresco  one of the good ones out there and, without doubt, my other “little sister” is, as always up to big things. The Graco super-force is now a blogger — check her out (and tell her I said “hi”)!

 http://blog.gracobaby.com

There is only one natural place to begin the year in blogging and that is on Page Six! The Golden Globes are cancelled but the Swag Lounges live on….oh yeah — this is exactly where I’d like to begin. In this crazy flooded category of pregnancy and juve - why in the world would anyone waste a nickel (and it is so much more than that) of their limited budgets on Silver Spoon’s famed Baby Buffet (oh sorry, they do dogs too) or any other mass C  list(see, I can be nice — page six called it “z list”) sampling events? Why, when targeted outreach is available (thanks to Amanda and her amazing team in LA) would someone just lump out the goods when FW offers direct access to the best of the bump and belly set? And with quite spectacular results (Julia Roberts nursing wearing Bravado shot and run everywhere for example). Again, this is a business. Sure, if you are just looking for some celeb encouters Swag Lounges might be just what you need. Or if your project analysis is sans a bottom line. But hey, don’t take my word on it - do the math:  product+travel+staffing+media outreach+booth or display set-up = $$$. Let’s call it $5000 (and that is conservative). So then what? What if you could directly sample to targeted influencers and what if you could be in partnership with their stylists and managers to make sure they got what they wanted, when they wanted it in the right color and size. Hmmm, perhaps this would mean that they use it. And if they use it, they will likely get shot (maybe not on day one but eventually) using it…Ahhhh — happy influencers, using your product, being shot doing so with the blessing of their management. As my partner in crime Amanda would say “GENIUS”- and it is. And that is what we do.

So, you missed me…I am terrible, I know. I don’t call, I don’t write - I am really a bad blogger. BUT OH — what tales I have to share now…so stay tuned.  And here’s to a happy and healthy (super successful as well) 2008!

Let the voting begin! Celebrity Baby Blog is wondering who is on the top of your celebrity baby hit parade. And what’s better - they are giving away some Gigglegoodies as part of the fun. I am tres partial to little Ms. Violet, Mama Jennfier Garner and  Bump Goddess Halle Berry these days but you vote as you will…

This is well worth reading — Susan  Gregory Thomas does an outstanding job of poking behind the scenes of why Gen Xis well worth the time, trouble and intergraged campaings - especially as new and expectant parents. As always — Ada, we are loving your Babble!

OK, I will admit - my favorite part about crossing the border to spend time with much-loved client Bravadois telling the customs official why I am there  — “to talk nursing bras” …really there is nothing quite like watching the agent’s face as he scrambles with what to say next….ok, ok I could be nicer — but really, I need to take my fun where I can get it!

 As for my time in strategy sessions with the super sassy and savvy sisterhood that is Bravado — WOW. Look for a 2008 filled with continued innovation and mind-blowing product. They continue their commitment to women accross the board. The best part — look for their spending some quality face time in a city near you. We are in the process of selecting partners for what will be an incredible year of giving women what they need on all levels.

 As for me — I remain grateful for a client to allows me to paint in my electric, excentric and sometimes wacky colors on a blank canvas year after year. They have given the entire Forty Weeks team to take chances that have led us all to great success. And that, as it has been said, is why we are here!

 Stay tuned — this will truly be an extraordinary year…I promise this will be unlike anything you have seen before. GO BRAVADO!

Jennifer Lopez finally confirms her pregnancy (with no mention of twins) on stagewith hubby and baby daddy Marc Anthony in Miami. According to People Magazine, it was a real crowd pleaser. I guess the bump was not enough?

The world turning on Britney (and yes, Britney failing herself) is feeling harsh to me. It is a sad, scary train-wreck (come on, you are paying attention too)…and I am honestly feeling sorry for the girl. I know, I know I was the same one who defended her maternity “fashion” sense in the media. Actually, what I did was call her consistent. And I digress…bottom line — this is painful to witness.

Today I read on People.com that Halle Berry and her baby-daddy / super hot boyfriend Gabriel Aubry will give birth to the “world’s sexiest baby”. I could not agree more (though I am going to go with stunning not sexy) – these two will surely produce a magnificent  creature. Halle looks fantastic — natural, feminine and happy! Sending love and of course an open invitation for whatever they might need from us here at Forty Weeks!

Though CBB reported it first, today Page Six shares pictures of Mary Louise Parkerand her newly adopted daughter (from Africa) along with parental praise from Uber Papa Brad Pitt. So to review — MLP is the top of my mama list — natural, open, easy and full of grace. It is an understatement to say I adore this woman! And count her among by BFFs that I’ve never met! Though, I am sure someday our paths will cross…I would love to gift that sweet little girl a new Hushamok toddler swing (Julia Roberts was the only other to make that short list) among other goodies….