EGG Hatches!

I have not been yet  – but was excited to hear that one of my original gal-pals in the biz had opened a new retail space in Dumbo. New York Magazine reports that Susan Lazar has taken a space in Brooklyn where her signature  mini-fashion –  cozy cashmere knit layette, zodiac blanket and other modern luxuries can be found under one roof.  Egg by Susan Lazar is located at 72 Jay street at  Front street. The line and the store now include Susan’s unique take on nursery and maternity as well. Susan’s designs (simple, clean but unmistakably high-end) are  a  long-time favorite on Melrose and Madison – and with good reason!

I first met Susan years ago ( I am thinking  it was 2005) and what I remember most  is a morning spent in her Gansovoort street studio  – sipping coffee and making plans. I was blown away by her creativity and entusiasm for the then young line.  I could not be more thrilled for her success! If you drop by – be sure to tell Susan I sent you!