Forty Weeks – Ye Old Lexicon
New to Forty Weeks? Hanging with us for-ev-vuh? Not sure if keeping company with us is the best idea? Good to know. Well, here is the deal — you are going to need to know a few things before you make this decision.
First, we really love food — food is necessary for all meetings, events, etc. Dinner is near ritual with some clients (you know who you are Bravado). Also, truly skinny people need to earn our trust, we dont’ start there with anyone with a size 25 jean. Next, we like making friends. We live to meet to new people and tend to find connections wherever we go. The entire team is like this – I am the fearless leader of picking up new people and of course, connecting them with people we already know. Finally, we have an (how do you say?), interesting way of communicating. You will see a lot of acronyms, which are obvious but not at first. And also a few words. Here is a sampling of what is often heard in the hallowed halls of Forty Weeks-land:
The Nasties– corporations with deep pockets from whom taking funds or partnering with is a dangerous (albeit tempting) mistake.
Shooting Your Load – just like you’d think — you want to avoid that with any campaign – pacing is key
Brand BFFs – like-minded brand partners — first call in good times and bad
Eloise – what they call me at the W, Union Square
WUS – W, Union Square
CB – City Bakery – YUM!
Iced-Double Tall Skinny Vanilla Latte – my afternoon drink if you insist on Starbucks
t- Teutonia
Fresh - where to call for gifts
FP – Fit Pregnancy Magazine
Trusted Associate – Jeff Christian, publisher of FP
Jules - the best path to me – not really my alter-ego — that would be amazing actually!
Back in an Hour – yeah – more likely two
An appointment- could be a mani, blow out, therapy, trainer, or other beauty (inner or outer) necessities habits services.
A meeting- actual work, will invovle food
High-floor, Away from Elevator – hotel room request, though not at W, US they know!
IRL, BFF - Lisa Jordan Helms, publishing Goddess
Casa Loco- my house
The Inmates – my kids
The Mister – Bob, he’s dreamy!
The Bitches – you know who you are, and back off!
Dreaming out Loud- The best way to start any ideation session
So now, on your way…talk to us!