Some Great Fun for Some Serious Good…

 You all know about my commitment to connecting consumers, causes, celebrities and corporations. It is the cornerstone of Philanthropic Moms. I live it, I breathe it – and all who work with me help me build from that essential foundation.  Here is what you don’t know:

A few months ago my friend Kara Matuszewski ,  introduced me to one of her on-air pals , the newly pregnant Jenni Hogan via twitter. Jenni and I began to follow-each other (on twitter) and over the course of the subsequent weeks cultivated a wonderful relationship built around her super sassy smarts, interest in pregnancy fashion and our mutual desire to make good things happen.

And happen they have…

Jenni and KIRO Seattle are a supporters of the American Heart Association. As part of their GO RED DAY they asked her to please wear red on Friday, February 5, 2010. Jenni asked me to style her and I agreed. But Jenni and I have a tendency to get excited by the infinite possibilities and then we, like super-cute super heroes spring into immediate action (no traffic jam here!!).  True to form,  Jenni and I got our heads together and gave birth to this:

*Rocking the Red, Fashion Frienemies Face off, with Heart!

(*this is my totally typical and unapproved title, look for a better one from Jenni and Brooke soon!)

One very adorable Jenni Hogan will model three haute maternity looks from Belly Dance, Due and Pickles & Ice Cream. Viewers can log in and vote on KIRO’s website with a dollar per donation going to AHA – donated by Macy’s. All three retailers have generously offered to donate partial proceeds from any purchase using code “AHA” to American Heart. All good, and you know, we were pretty pleased…

What happened next? Well, Jenni’s fashion frienemy Brooke Fox heard about Jenni rocking the red for AHA and wanted in. So she grabbed her gaggle of female listeners from The Ladies Room on Seattle’s MOVin 92.5  and joined in as well. And you guessed it – each vote triggers a $1 donation to AHA. Macy’s agreed to suit her up in red (and you know she will look adorable but nothing like our Jenni from the Bump) for Friday as well. It is a fashion frienemy face off with heart – LOVE IT!

As of yesterday additional sponsors were lined up to donate funds and support the AHA. On Monday, consumers (YOU!) will be invited in to start picking, clicking and donating to raise more money. How much will we raise? Well, I will keep you posted on the dollar proceeds. And beyond that,  what we raise in good-will and awareness – I would say will be priceless…