Yummy Mummy Craves Beer?

So, my word of the day would be CONTEXT….

Dear UrbanBaby,

I am so thrilled that you decided to give some good play to Yummy Mummy  – the new breastfeeding support center and retailer in New York. The Upper East side certainly will benefit from the products (Bravado, BellyBars and some of our other faves are there) and services that Amanda has to offer. All good.

Now, let’s talk context. Did you happen to check the ad-placement against the edit in this exciting dedicated e-mail? Did you see the super sized pint o ale ad placed for sister site chow?  Did this seem like a good or reasonable fit AT ALL? Nothing more than pretty careless I think…so maybe some care to go with your context next time. And less beer with your boobs? Just a thought from me to you!

With Attention to Detail,

Julia