See whom we've helped and click on the links to read how we've done it!
American Baby Group, case study: Building Alliances
A Wish Apparel
Baby Daze
Baby Jogger
Baby Universe, case study: Strategic Planning
Bella Belly
Bella Essentials
Belly Bar
Blueberry Babies, case study: Birthing a Brand
Bloom Love
Bodywisdom
Bravado! Designs, case study: Integrated Strategic Growth
Budding Family Publishing
Centered
Charlotte Bloom Maternity
Daisy Baby
Due Maternity, case study: Expanding a Brand
Duet Designs
Graco, case study: Learning the Language of Luxury
In Style Magazine, case study: Speaking Pregnancy with Style
I'm Still Me
Isabella Oliver, case study: Crossing the Atlantic
Lil' Dipper
Loralin Design
Maternal America
Maclaren, US
Meet Me in Miami
Nano Baby
9 Months
Olian
Oopa Baby, case study: From Reactive to Proactive
Petunia Pickle Bottom
Pickles & Ice Cream
Preggie Pops
Real Deal Productions
Skip*Hop
Soho Parenting, case study: Service Marketing
The What To Expect Foundation, case study: Raising Awareness
W Hotels, case study: Creating "Womb Service"
Tummi
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London-based Isabella Oliver, the sexy, modern maternity line known for dressing the who’s who of the British bump set, engaged Forty Weeks to help them expand into the competitive U.S. market. The strategic task was vast and time was of the essence. Julia and her team honed in on Isabella Oliver’s key attributes, assessed the competition to interpret market share and positioning, established U.S. retail pricing and assisted in catalog and web design. And, to build brand awareness without the luxury of pre-established brick-and-mortar retailers, Forty Weeks used a variety of tools to bring Isabella Oliver to their target audience. The team tapped their extensive list of influential contacts, including celebrity stylists, fashion editors, key maternity and parenting media, as well as mainstream print and broadcast media. The result: Isabella Oliver’s inspired designs quickly landed placements in the best of the best outlets (including celebrity-baby.com, Us Weekly, The New York Times, The Washington Post, people,com, accesshollywood.com and The View) and the wardrobes of the real style trendsetters—celebrities including Marcia Cross, Lauren Ambrose, Tori Spelling and Shon Gables. Forty Weeks also established the women behind the brand as maternity style experts and media personalities by securing them a regularly-occurring column on the familygroove.com. In 6 short months, Forty Weeks established Isabella Oliver as the premiere super-luxury maternity brand in the United States.
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