See whom we've helped and click on the links to read how we've done it!
American Baby Group, case study: Building Alliances
A Wish Apparel
Baby Daze
Baby Jogger
Baby Universe, case study: Strategic Planning
Bella Belly
Bella Essentials
Belly Bar
Blueberry Babies, case study: Birthing a Brand
Bloom Love
Bodywisdom
Bravado! Designs, case study: Integrated Strategic Growth
Budding Family Publishing
Centered
Charlotte Bloom Maternity
Daisy Baby
Due Maternity, case study: Expanding a Brand
Duet Designs
Graco, case study: Learning the Language of Luxury
In Style Magazine, case study: Speaking Pregnancy with Style
I'm Still Me
Isabella Oliver, case study: Crossing the Atlantic
Lil' Dipper
Loralin Design
Maternal America
Maclaren, US
Meet Me in Miami
Nano Baby
9 Months
Olian
Oopa Baby, case study: From Reactive to Proactive
Petunia Pickle Bottom
Pickles & Ice Cream
Preggie Pops
Real Deal Productions
Skip*Hop
Soho Parenting, case study: Service Marketing
The What To Expect Foundation, case study: Raising Awareness
W Hotels, case study: Creating "Womb Service"
Tummi
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When one of the oldest, most well-known and well-regarded juvenile
products companies wanted to tap into the trend-forward modern baby
products market, Forty Weeks took them on a brave new journey. The
mission: To teach Graco a vocabulary that included style, trends,
celebrities and influential moms leading them to become fluent in the
language of luxury. Forty Weeks constructed a plan that included
pairing the juvenile-products giant with heavy hitters, including designer
Cynthia Rowley and the Elizabeth Glaser Pediatric Aids Foundation.
Rowley created an exclusive, limited-edition stroller that was the
centerpiece of a party for influential mothers in New York, such as
Parenting, Inc. author Pamela Paul and celebrity mom/actress Stephanie
March. Media coverage for the stroller and the event was abundant,
including hits in US Weekly, USA Today, and Celebrity Baby Blog (outside
of their core media world). The successful gathering gave Graco a
platform to contribute to an important philanthropic organization,
while debuting exciting new designs well beyond their traditional,
mass-produced offerings. Julia's "Fashioning the Future" advertorial in
In Style magazine and on instyle.com also helped establish Graco as a
committed partner in the fight against AIDS with the Glaser foundation.
Forty Weeks paved the way for Graco to speak to the sophisticated
mother.
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info@fortyweeks.com or 1-877-635-4040
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