News and Press

TALK TO JULIA

Forty Weeks and Julia Beck in the News and in the Know!


Beautiful Baby

Baltimore Magazine
May 2006
Hot Stuff

Babies are not accessories. But, they do reflect a parent’s personal style. “It’s not like your 6-month-old is dressing herself,” says Julia Beck, founder of Forty Weeks, a marketing firm with a focus on the expectant and new mother. So it’s only right for a baby’s wardrobe to do a mom and dad proud. So what’s hot in toddler togs? “There’s lots of cultural and ethnic infusions,” says Beck - everything from Mexico to Asia. Colors are vibrant (the better to hide a little dribble): teal, coral, strawberry, icy blue. And adult looks are translating into kidwear, like pint-sized bolero jackets and Guayaberas. Two of springs biggest trends? East Coast beachwear (summer stripes, scalloping, canvas - think “Nantucket clambake” meets “surfer dude”) and retro punk (screen- printed tees, cargo shorts with skull buttons, tie-dye). And for the tree-hugging crew, organic lines are becoming much more mainstream. “Green is becoming the new luxe,” says Beck. But don’t fall too in love with a specific outfit - baby will outgrow it before you know it.