Briefs: Sales increase for multiple-birth products
|By staff and wire reports
Tuesday, February 19, 2008
While multiple births account for only a small percentage of all births (about 3 percent), the multiple-birth rate is skyrocketing. According to the National Center for Health Statistics, the twin birth rate has increased 59 percent since 1980, and currently is 32.2 per 1,000 live births. The birth rate for triplets and other higher-order multiples soared 400 percent between 1980 and 1998, but now is leveling off.According to these sources, the reasons for such a dramatic increase in multiple birth rates is based on the use of fertility drugs (and in-vitro fertilization) and the increase of pregnancies in older women.
Coinciding with the increasing multiples birth rate is a proliferation of products to support more than one infant at a time. The Baby Jogger Co. reports that sales of its City Series double strollers match sales of the single model 1 to 1. Another children’s brand, Bumble Bag, which makes changing bags for mothers, reports that it’s multiple-baby model the “Natalie” is outselling its other styles by 300 percent.
And according to Bumble, mothers of multiples were contacting them as to where they could find this style before it even hit shelves.
Mini Double stroller