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London-based maternity designers Isabella Oliver makes their U.S. debut with their “simple and sleek with a sexy twist” body-hugging trends. Named after their children, Isabella and Oliver, Vanessa Knox-Brien, form head designer at Victoria’s Secret and Baukjen de Swaan Arons, a marketing maven, became friends both expecting at the same time. “It started off by being inspired by what I wanted to wear while I was pregnant and what wasn’t out there. This dilemma was not mine only, but most of my friends and other pregnant women I had come across on my very frustrating shopping trips,” say Knox-Brien. With their signature style of wrapping and ruching, the collection features versatile looks in “soft, stretchy jersey fabrics” that you can mix, match and layer, affording a multitude of options to cradle your body as you grow. “Isabella Oliver is for women who love clothes and don’t want to change their look when they become pregnant,” adds de Swaan Arons.
Isabella Oliver Maternity Scoop top, $70 and Ruffle Wrap Skirt, $85; 866-614-9387 or isabellaoliver.com