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January
2000, Washington DC: Julia Beck Bromber, founder
of Forty Weeks, LLC, introduces the first-ever delux amenity kit developed
to create a comfortable, relaxing, even luxurious labor experience. Packaged
in an elegant, re-useable case of finely crafted ivory bengaline, Special
Deliverease contains the essential tools for coping with labor, based
on both modern and ancient methods for relaxation and control. Special
Deliverease™
is the perfect gift for the expectant mother as well as an outstanding
labor tool and treat for a woman to purchase herself. Special Deliverease™
will be available in the Layette Department at select northeast Nordstrom's,
Pea in the Pod, Mimi Maternity and on-line at www.urbanbody.com
beginning June 1, 2000.
A working mother, Ms. Beck Bromberg conceived of Special Deliverease™
while pregnant with her daughter Lila. Beck Bromberg was overwhelmed by
the numerous health and relaxation products that existed for the mother-to-be
and the new mother, only to discover that nothing dealt specifically with
the needs of perhaps the most stressful and uncertain stage of pregnancy,
labor and delivery. Beck Bromberg set out to create a product that pampered
and soothed the woman during labor, so she could concentrate on becoming
a mother.
After months of research and product development, the resulting concept
was not one "miracle product," but a collection of both Old
World remedies and contemporary techniques combined to create the essential
labor survival kit. Ms. Beck Bromberg developed Special Deliverease™
in consultation with professionals including a leading Ob/Gyn and childbirth
educator, and a multitude of mothers. Says Beck Bromberg, "Special
Deliverease™
contains the most highly recommended tools for coping with labor, combined
with the convenience of having all the necessary products in one package."
To create a relaxing atmosphere, Beck Bromberg developed Misty Moments,
a calming blend of lavendar, chamomile and aloe vera. For chapped
lips, she chose an extremley moisturizing and rich blend of emollients
for her Best Balm. Featuring a collection of classical music most
often used by Beck Bromberg and other surveyed mothers, the Soothing
Sounds CD is an ideal auditory focus and relaxation aid. She included
Cleansing Breath tablets to insure that each breath the birthing coach
blows in a mother's face will be minty fresh.
Beck Bromberg also
included products that enhanced the experience and the feeling of involvement
for the birth partner. A Stroke of Genius, a brush with which the
birth partner can ease the mother-to-be's tension away; Sole Purpose,
a foot massage lotion with exclusive massage beads providing an extra
burst of peppermint; and the Special Deliverease Wonder Cloth,
a thirsty and luxurious 100% cotton, wash cloth.
Forty Weeks, LLC is
a woman-focused maternity and new motherhood company with a clear emphasis
on the quality of experience for the woman. Forty Weeks, LLC develops
and markets high-end amenity kits for various stages of pregnancy, labor
and motherhood which aim to provide the end-user with a spa-like, high
quality, rewarding experience. For further information about Forty Weeks,
contact Julia Beck at (301) 897-9674 or on-line at www.fortyweeks.com.
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