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October, 2001, Washington, DC: Forty Weeks, LLC, the woman-focused maternity and new motherhood company brings a relaxing, soothing and even luxurious experience to the labor & delivery room for laboring women and at home for new mothers. Developed nurture women through a combination of aromatherapies, music, a guided journal and other relaxation and rejuvenation tools and treats.
Thoughtful ways to celebrate motherhood, these two unique and highly useful gifts
are being used and sold in hospitals across the country. Hospitals such
as Sibley Memorial Hospital (Washington, DC) have an exclusive version
of Special Deliverease™,
The Essential Labor Comfort Kit™,
which they "gift" in their childbirth education classes. Instructors
teach using the contents of the kit. The result is patients with a more
positive and self-assured attitude toward the labor and delivery process.
"The reception has been wonderful, patients, educators and nurses
all benefit from the kit", says Claudia Shoener, Director of Women's
Services at Sibley Memorial. In addition to the kits, Sibley also gave
out Forty Weeks' CDs during their recent expansion to keep construction
noise away from new mothers and babies.
Gift shops
such at such hospitals as Citizens Medical Center (Victoria, TX), Baylor
University Medical (Dallas, TX) and Trinity Mother Francis (Tyler, TX)
carry the line. In addition, hospital specialty shops such as A Woman's
Place at Northside Hospital (Atlanta, GA) and A Parents Place at Greater
Baltimore Medical Center (Baltimore, MD) carry both Special Deliverease™
and Special Momease™.
When asked about the line, these shops shared the philosophy that offering
gifts specifically for the mother was critical. And, the fact that this
was a gift that outlived flowers and pampered the other baby was another
big plus.
Forty Weeks
is able to customize kits and individual products to meet the specific
needs of any institution. Julia Beck, company founder is dedicated
to working closely with hospitals to make these products available. "These
gifts are for the mother, not the baby - this is both a unique and important
concept, making the Forty Weeks line both an excellent product to sell
and an excellent marketing and public relations opportunity for hospitals."
Forty Weeks can be "private labeled" as part of the customization
process. In addition, Beck Bromberg has helped hospitals to use the kit
to support their other related services.
Special Deliverease™
has been on the market since June 2000 and includes the essentials for
labor. The kit, which includes a soothing lavender and chamomile mist
(Misty Moments), a highly emollient lip balm (Best Balm)
and even breath mints for the birthing partner (Cleansing Breath)
and more, is quickly becoming a baby shower staple.
Special Momease™
was introduced for holiday 2000 and features a guided journal, which celebrates
a woman's journey into motherhood through a collection of writing prompts,
open-ended questions, quotes and more. Other products in the kit include
an invigorating shower gel designed to stimulate Mom when she needs a
life (Wake Up Call) and a milk-protein based hand cream infused
with lemon grass and sage, which provides a fragrant pick-me-up (Hand
Shake) and more.
Forty Weeks, LLC is
a woman-focused maternity and new motherhood company with a clear emphasis
on the quality of experience for the woman. Forty Weeks, LLC develops
and markets high-end amenity kits for various stages of pregnancy, labor
and motherhood which aim to provide the end-user with a spa-like, high
quality, rewarding experience. For further information about Forty Weeks,
contact Julia Beck at (301) 897-9674 or on-line at www.fortyweeks.com.
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