New clients, new projects, new programs...follow the Forty Weeks' story through our press releases.
A Womb On The View
October, 2006
Forty Weeks Lending Closet Opens with Media-Friendly Cutting Edge Trend Items for Mother & Child
May, 2005
Forty Weeks Hired to Create American Baby Maternity Alliance
April, 2005
Forty Weeks Makes Prenatal Health and Literacy What to Expect for Holiday 2003
November 17, 2003
Delivering Experience - Forty Weeks, LLC Expands Consulting Services
February, 2003
Hospitals Offer Luxury and Nurturance in the Gift Shop and Beyond
October, 2001
Local "Mompreneur" featured on CBS' The Early Show
July 25, 2001
A Pampering Pause for Mother's Day
January, 2001
A Very Merry Holiday Season For The Mommy Market
July, 2000
Spa Meets The Labor And Delivery Room...
January, 2000
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New York, September 8 - Forty Weeks has been named the agency of record for Isabella Oliver, the London-based maternity line. The agency will handle strategic planning, media relations, online marketing, promotions and content development for Isabella Oliver's U.S. initiatives.
"We're very excited about working with Isabella Oliver," said Julia Beck, founder of Forty Weeks. "The company has experienced incredible growth since its inception in the UK and we feel that Forty Weeks will be able to expand their U.S. presence with our in-depth knowledge of the American maternity market."
In other Forty Weeks news, Leah Pucciarelli has been hired to handle media relations and online promotions for Isabella Oliver. Formerly a Senior Account Supervisor in the home and lifestyle division at DeVries Public Relations, Leah's experience includes working with women's lifestyle media for clients including Tupperware and Gallo. "Leah will be a great addition to the Forty Weeks team," said Beck. "Her experience in lifestyle marketing and women's media is a perfect fit for both Forty Weeks and Isabella Oliver."
Based in London, Isabella Oliver designer maternity wear oozes brilliant, easy-wear maternity clothing for pregnant women who won't compromise their sense of style. With five pregnancies between them, company creators Vanessa Knox-Brien and Baukjen de Swaan Arons only sell clothes they have designed, created, worn and fallen in love with. Isabella Oliver's "Ruffle Wrap Dress" recently earned an iParenting Media Award in the Clothing category for the "2006 Outstanding Products" call for entry. Visit Isabella Oliver at www.isabellaoliver.com.
Founded in 1999, Forty Weeks is uniquely focused on developing strategy for products and services targeting the new and expectant parent market. The company, led by marketing veteran Julia Beck, prides itself on being wired into the influencer market and through these channels, developing highly visible and targeted campaigns. Forty Weeks' trademark is their access to people, information and organizations, their development of powerful partnerships, as well as their well designed strategic programs that extend the power of key brand assets. Visit Forty Weeks at: www.fortyweeks.com.
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