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TALK TO JULIA

PRESS RELEASES

JULIA APPEARANCES

CLIENT LIST
Client List and Case Studies

See whom we've helped and click on the links to read how we've done it!

American Baby Group, case study: Building Alliances
A Wish Apparel
Baby Daze
Baby Jogger
Baby Universe, case study: Strategic Planning
Bella Belly
Bella Essentials
Belly Bar
Blueberry Babies, case study: Birthing a Brand
Bloom Love
Bodywisdom
Bravado! Designs, case study: Integrated Strategic Growth
Budding Family Publishing
Centered
Charlotte Bloom Maternity
Daisy Baby
Due Maternity, case study: Expanding a Brand
Duet Designs
Graco, case study: Learning the Language of Luxury
In Style Magazine, case study: Speaking Pregnancy with Style
I'm Still Me
Isabella Oliver, case study: Crossing the Atlantic
Lil' Dipper
Loralin Design
Maternal America
Maclaren, US
Meet Me in Miami
Nano Baby
9 Months
Olian
Oopa Baby, case study: From Reactive to Proactive
Petunia Pickle Bottom
Pickles & Ice Cream
Preggie Pops
Real Deal Productions
Skip*Hop
Soho Parenting, case study: Service Marketing
The What To Expect Foundation, case study: Raising Awareness
W Hotels, case study: Creating "Womb Service"
Tummi

RAISING AWARENES

The five-year old What To Expect Foundation is an advocate of prenatal health literacy. Despite the fact that the brand that gave birth to the Foundation had strong visibility in the marketplace, the work of the Foundation had low awareness. In 2004, Julia created “Expect Fashion”, a nationwide marketing campaign, as a way to engage consumers with the Foundation in a relevant way. “Expect Fashion” linked designers, retailers and national publications and it spawned the industry’s first-ever sample sale in New York City. Julia's vision exposed the Foundation to new revenue-generating opportunities by introducing corporations and the Foundation as marketing partners, showing small and medium-sized corporations that an association with the Foundation could serve their own needs through lucrative social marketing campaigns.

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