Forty Weeks

Client List and Case Studies

See whom we've helped and click on the links to read how we've done it!

American Baby Group, case study: Building Alliances
A Wish Apparel
Baby Daze
Baby Jogger
Baby Universe, case study: Strategic Planning
Bella Belly
Bella Essentials
Belly Bar
Blueberry Babies, case study: Birthing a Brand
Bloom Love
Bodywisdom
Bravado! Designs, case study: Integrated Strategic Growth
Budding Family Publishing
Centered
Charlotte Bloom Maternity
Daisy Baby
Due Maternity, case study: Expanding a Brand
Duet Designs
Graco, case study: Learning the Language of Luxury
In Style Magazine, case study: Speaking Pregnancy with Style
I'm Still Me
Isabella Oliver, case study: Crossing the Atlantic
Lil' Dipper
Loralin Design
Maternal America
Maclaren, US
Meet Me in Miami
Nano Baby
9 Months
Olian
Oopa Baby, case study: From Reactive to Proactive
Petunia Pickle Bottom
Pickles & Ice Cream
Preggie Pops
Real Deal Productions
Skip*Hop
Soho Parenting, case study: Service Marketing
The What To Expect Foundation, case study: Raising Awareness
W Hotels, case study: Creating "Womb Service"
Tummi

As Soho Parenting Center prepared to re-launch its book, A Mother’s Circle, An Intimate Dialog on Becoming a Mother, the delicate balance between service and product marketing and the state of the brand in general became a key focus. Julia first worked with SPC founders to repackage and position their book. This included an assessment of the book, the category and the brand in general. Also included in this effort was a launch party in partnership with Cadeau Maternity in New York and securing a cover quote from celebrity Mom, Sarah Jessica Parker. In conjunction with this, Julia worked to gain increased exposure for SPC founders Lisa Spiegel and Jean Kunhardt via traditional and new media outlets. The center itself and the services offered both in New York’s Soho location and virtually via telephone and internet consultation were the next area of focus. Julia worked to secure alliances with New York based parenting groups as well as open a regular dialog with the parenting and lifestyle media – positioning the SPC and its founders as the true experts, innovators and leaders in their field.

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