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TALK TO JULIA

PRESS RELEASES

JULIA APPEARANCES

CLIENT LIST
Client List and Case Studies

See whom we've helped and click on the links to read how we've done it!

American Baby Group, case study: Building Alliances
A Wish Apparel
Baby Daze
Baby Jogger
Baby Universe, case study: Strategic Planning
Bella Belly
Bella Essentials
Belly Bar
Blueberry Babies, case study: Birthing a Brand
Bloom Love
Bodywisdom
Bravado! Designs, case study: Integrated Strategic Growth
Budding Family Publishing
Centered
Charlotte Bloom Maternity
Daisy Baby
Due Maternity, case study: Expanding a Brand
Duet Designs
Graco, case study: Learning the Language of Luxury
In Style Magazine, case study: Speaking Pregnancy with Style
I'm Still Me
Isabella Oliver, case study: Crossing the Atlantic
Lil' Dipper
Loralin Design
Maternal America
Maclaren, US
Meet Me in Miami
Nano Baby
9 Months
Olian
Oopa Baby, case study: From Reactive to Proactive
Petunia Pickle Bottom
Pickles & Ice Cream
Preggie Pops
Real Deal Productions
Skip*Hop
Soho Parenting, case study: Service Marketing
The What To Expect Foundation, case study: Raising Awareness
W Hotels, case study: Creating "Womb Service"
Tummi

STRATEGIC PLANNING

Baby Universe enlisted Forty Weeks' and Julia's expertise to assess its brand as a whole, and to help determine how the company could gain an earlier entry into the lives of new and expectant mothers. Julia's strategy included an overhaul of its maternity department and baby registry. Forty Weeks directed a redesign of the Baby Universe Baby Registry, which now offers the first on-line registry categorized by lifestyle - the emphasis is on the lives of parents. Julia also worked with the company to help them become more intentional with vendor relations and media partnerships. Julia created both traditional and on-line alliances, and secured national media coverage that included a Wall Street Journal story on the power of baby gear and Baby Universe's work in helping to transform the way maternity and baby products are marketed. Other key coverage included The Washington Post and Us Weekly.

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