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	<title>Forty Weeks &#187; celebrity</title>
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	<link>http://www.fortyweeks.com</link>
	<description>Do you speak &#34;Pregnancy&#34;? We do.</description>
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		<title>Jenni et Jules, tres Belle!</title>
		<link>http://www.fortyweeks.com/content/jenni-et-jules-tres-belle/</link>
		<comments>http://www.fortyweeks.com/content/jenni-et-jules-tres-belle/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:19:46 +0000</pubDate>
		<dc:creator>julia</dc:creator>
				<category><![CDATA[Forty Weeks Style]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[maternity fashion]]></category>

		<guid isPermaLink="false">http://www.fortyweeks.com/?p=1824</guid>
		<description><![CDATA[What do KIRO TV personality and all around adorable pregnant woman Jenni Hogan and Forty Weeks go-to-gal (ok, [...]]]></description>
			<content:encoded><![CDATA[<p>What do KIRO TV personality and all around adorable pregnant woman <a href="http://jennihogan.com">Jenni Hogan</a> and Forty Weeks go-to-gal (ok, she is in charge) and always super lovely Jules Galpin have in common?</p>
<p>Well for one they both speak with very cool accents (alternatively, they both think I speak with a very cool, Philly girl goes to DC and looses her accent after multiple classes in voice and diction) accent.</p>
<p>Next, they are fashion forward, cute as a button and have great hair especially pregnant.</p>
<p>Also, they are smart enough to hang out with me &#8211; which means they get the inside line on what&#8217;s new and noteworthy in pregnancy fashion</p>
<p>Both are craving all sorts of silly foods (Jules is quite addicted to the pasta salad from the Chevy Chase Market for example).</p>
<p>What&#8217;s more &#8211; both are radiant and glowing (Jules is using <a href="http://basqny.com">Basq </a>to get her glow on Jenni got a big box in the mail from Belli)</p>
<p>And I believe both are having girls &#8211; Jenni&#8217;s girlie bundle of  joy  is confirmed, Jules&#8217; TBA baby-girl is just my expert opinion</p>
<p>And what else? Well,  they are both are ordering the newest piece from the <a href="http://www.bellydancematernity.com/NOM-Bree-Beaded-Dress.html">NOM colection at BellyDance Maternity</a> &#8212; really this one is the perfect spring dress &#8211; I am an instant fan!</p>
<div id="attachment_1825" class="wp-caption aligncenter" style="width: 211px"><a rel="attachment wp-att-1825" href="http://www.fortyweeks.com/content/jenni-et-jules-tres-belle/nom-bree-neaded-dress-92/"><img class="size-medium wp-image-1825" title="NOM Bree Neaded Dress $92" src="http://www.fortyweeks.com/wp-content/uploads/NOM-Bree-Neaded-Dress-92-201x300.jpg" alt="NOM Bree Beaded Dress" width="201" height="300" /></a><p class="wp-caption-text">NOM Bree Beaded Dress</p></div>
<p>I will post pictures of both Jenni and Jules in this piece soon &#8211; stay tuned!</p>
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		<item>
		<title>Baby Boobs &#8211; always the tell</title>
		<link>http://www.fortyweeks.com/content/baby-boobs-always-the-tell/</link>
		<comments>http://www.fortyweeks.com/content/baby-boobs-always-the-tell/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:55:30 +0000</pubDate>
		<dc:creator>julia</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[maternity fashion]]></category>

		<guid isPermaLink="false">http://www.fortyweeks.com/?p=1799</guid>
		<description><![CDATA[I&#8217;ve said it for years &#8211; forget the bump-watch, it is a useless exercise (and usually ends [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve said it for years &#8211; forget the bump-watch, it is a useless exercise (and usually ends up to be bloat not baby). The trademark Forty Week prediction test is all about the breasts.   And really, I don&#8217;t go looking for it &#8211; the thing with expectant breasts - they find you. And they have.  Last night, while having my own little Oscar&#8217;s moment - I got a little dose of  &#8220;baby on board&#8221;  from  the stunning <a href="http://twitter.com/GiulianaRancic">Guiliana Ranic</a>. And this is not gossip, rather pure excitement/speculation from me for Guiliana and Bill. I would love to add her to my short list of pregnancy dream-girls (think <a href="http://jennihogan.com">Jenni Hogan</a>) What do you think?</p>
<div id="attachment_1800" class="wp-caption aligncenter" style="width: 228px"><a rel="attachment wp-att-1800" href="http://www.fortyweeks.com/content/baby-boobs-always-the-tell/giuliana-rancic-weight-gain/"><img class="size-medium wp-image-1800" title="GIULIANA-RANCIC-WEIGHT-GAIN" src="http://www.fortyweeks.com/wp-content/uploads/GIULIANA-RANCIC-WEIGHT-GAIN-218x300.jpg" alt="Guiliana Ranic before (left) and last night (right)" width="218" height="300" /></a><p class="wp-caption-text">Guiliana Ranic before (left) and last night (right)</p></div>
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		<title>Goddess</title>
		<link>http://www.fortyweeks.com/content/goddess/</link>
		<comments>http://www.fortyweeks.com/content/goddess/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:18:18 +0000</pubDate>
		<dc:creator>julia</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[maternity fashion]]></category>

		<guid isPermaLink="false">http://www.fortyweeks.com/?p=1740</guid>
		<description><![CDATA[Here is Jenni Hogan in a rich chocolate brown Maternal America Dress. Thank you, thank you Belly [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1741" class="wp-caption aligncenter" style="width: 235px"><a rel="attachment wp-att-1741" href="http://www.fortyweeks.com/content/goddess/jenni-hogan-feb-26/"><img class="size-medium wp-image-1741" title="Jenni Hogan Feb 26" src="http://www.fortyweeks.com/wp-content/uploads/Jenni-Hogan-Feb-26-225x300.jpg" alt="Jenni Hogan in Maternal Amercia from Belly Dance" width="225" height="300" /></a><p class="wp-caption-text">Jenni Hogan in Maternal Amercia from Belly Dance</p></div>
<p>Here is Jenni Hogan in a rich chocolate brown Maternal America Dress. Thank you, thank you Belly Dance Maternity for finding this gem for our belly beauty! I think this is my favorite Fashion Friday yet! I would like to see a little more layering on the necklaces and some great textured tights &#8211; but Jenni informs me she is having accessory anxiety at the moment. We will let it slide!</p>
<p>Jenni you are a glowing Goddess &#8212; enough said!</p>
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		<title>Rock the Red</title>
		<link>http://www.fortyweeks.com/content/rock-the-red/</link>
		<comments>http://www.fortyweeks.com/content/rock-the-red/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 01:09:48 +0000</pubDate>
		<dc:creator>julia</dc:creator>
				<category><![CDATA[Forty Weeks Style]]></category>
		<category><![CDATA[caught you caring]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[maternity fashion]]></category>
		<category><![CDATA[philanthropic moms]]></category>

		<guid isPermaLink="false">http://www.fortyweeks.com/?p=1555</guid>
		<description><![CDATA[Last week I let you in behind the velvet ropes of my latest bit of fun with [...]]]></description>
			<content:encoded><![CDATA[<p class="mceTemp mceIEcenter" style="text-align: left;">Last week I let you in behind the velvet ropes of my latest bit of fun with the beautiful bump-goddess that is <a href="http://jennihogan.com">Jenni Hogan</a>.  I shared with you how we reached out to our friends (Song, Shannon and Jen that&#8217;s you) in maternity fashion land to  help Jenni Hogan to find  three frocks for consideration for her #GO RED Friday fun.</p>
<div class="mceTemp mceIEcenter" style="text-align: left;">
<div id="attachment_1572" class="wp-caption aligncenter" style="width: 160px"><a rel="attachment wp-att-1572" href="http://www.fortyweeks.com/content/rock-the-red/jenny_hogan_headshotkiro-3/"><img class="size-thumbnail wp-image-1572" title="Jenny_Hogan_headshotkiro" src="http://www.fortyweeks.com/wp-content/uploads/Jenny_Hogan_headshotkiro2-150x150.jpg" alt="Jenni Hogan" width="150" height="150" /></a><p class="wp-caption-text">Jenni Hogan</p></div>
</div>
<p>All of my super wonderful friends offered up the best bump-fashion around and then went above and beyond &#8211; they all agrees to donate back to American Heart Association for anyone who used the code AHA. Talk about heart!</p>
<p>Here are the contenders &#8211; prepare to drool over these maternity dresses! And, the voting is still going on &#8211; join us pick, click and help us raise money for the American Heart Association&#8230;</p>
<div id="attachment_1556" class="wp-caption aligncenter" style="width: 94px"><a href="http://www.duematernity.com/duemawrdr.html"><img class="size-medium wp-image-1556 " title="Maternity Wrap Dress by Due Maternity" src="http://www.fortyweeks.com/wp-content/uploads/Maternity-Wrap-Dress-by-Due-Maternity-84x300.jpg" alt="Wrap Dress by Due Maternity" width="84" height="300" /></a><p class="wp-caption-text">Wrap Dress by Due Maternity</p></div>
<div id="attachment_1557" class="wp-caption aligncenter" style="width: 210px"><a href="http://www.picklesandicecream.com/110671m.html"><img class="size-medium wp-image-1557" title="Pickles&amp;ice cream" src="http://www.fortyweeks.com/wp-content/uploads/Picklesice-cream-200x300.jpg" alt="Pickles &amp; Ice Cream Berry Red Turtleneck Dress" width="200" height="300" /></a><p class="wp-caption-text">Pickles &amp; Ice Cream Berry Red Turtleneck Dress</p></div>
<p> </p>
<div id="attachment_1559" class="wp-caption aligncenter" style="width: 225px"><a href="http://www.bellydancematernity.com/Olian-Cranberry-Wrap-Front-Dress.html"><img class="size-medium wp-image-1559 " title="Olian Wrap Dress Full" src="http://www.fortyweeks.com/wp-content/uploads/Olian-Wrap-Dress-Full1-215x300.jpg" alt="Olian Cranberry Wrap Dress for Belly Dance" width="215" height="300" /></a><p class="wp-caption-text">Olian Cranberry Wrap Dress for Belly Dance</p></div>
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		<item>
		<title>Breast is Best (but this approach sucks)</title>
		<link>http://www.fortyweeks.com/content/breast-is-best-but-this-approach-sucks/</link>
		<comments>http://www.fortyweeks.com/content/breast-is-best-but-this-approach-sucks/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 02:02:42 +0000</pubDate>
		<dc:creator>julia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[breastfeeding]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.fortyweeks.com/?p=1162</guid>
		<description><![CDATA[

Jodi Hilton for The New York Times

This story is not new. In fact the only thing new [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nytimes.com/2009/11/12/fashion/12Skin.html?ref=style"><img title="Jodi Hilton for The New York Times" src="http://www.fortyweeks.com/wp-content/uploads/articleLarge.jpg" alt="Jodi Hilton for The New York Times" width="600" height="350" /></a></p>
<div>
<dl id="attachment_1163" style="width: 610px;">Jodi Hilton for The New York Times</dl>
</div>
<p>This story is not new. In fact the only thing new and wonderful about it is the image – I simply adore the image of this couple breastfeeding at home – and I can think of about three better stories to go with it. This is an old story, leaving me to wonder –</p>
<p>Are we really having this conversation again? I am quite sure I did an interview for NPR and later GMA on this topic – oh you know – the new mother-slim down myth about 4 years ago. The one where we confuse and deflate new mothers by swapping out their job as a new mother (which absolutely includes feeding her baby and yes breastfeeding is the absolute goal) with that of a woman who uses her body and physical attributes to make a living (and by that I mean you Rebecca Romijn –actress who has a fleet of people helping you to lose weight WHILE you breastfeed). When interviewed years ago for GMA my quote was about looking in the mirror and seeing and accepting a newly born mother, beautiful as she was rather than looking in the mirror and seeing the pounds and subsequent shame. But wait, now there is more – now we will layer in breastfeeding and garble up the issue and confuse women some more. So in the spirit of my mood while reading <a href="http://www.nytimes.com/2009/11/12/fashion/12Skin.html?ref=style">Cathrine St. Louis’ piece </a>from today’s New  York Times, I will simply say: NO NO NO – not okay.</p>
<p>I love breastfeeding. I support breastfeeding; I am educated, articulate and active in my support of women and their individual successes as a mother. I have spent so much time and energy on the topic – surrounded by intelligent, concerned and certianly connected women and organizations who consider the care and feeding of new mothers to be a near calling. One of my proudest accomplishments is the recent establishment of the <a href="http://www.breastfeedinginformation.org">Bravado Breastfeeding Information Council </a>with my client <a href="http://www.bravadodesigns.com">Bravado Designs</a>. We have brought our years of passion, commitment, and connection together in an effort to raise the level of dialog  to a place where women are not given mixed or harsh messages in the media around this important topic. What we have set out to do is empower women and I don’t see that articles like this do anything of the sort. This is not kind, nor  is it respectful, nor does it help to simply a complicated time in a woman’s life. Most of all it does not focus on the real issues at hand.</p>
<p>Tuesday I helped to launch the <a href="http://www.breastfeedinginformation.org">BBIC </a>– the plan, the goal the intention is to help the media cover the category of breastfeeding in a responsible, non-judgmental and informed manner. <a href="http://www.breastfeedinginformation.org/kick-off">Please watch the whole of it here</a>. And as evidenced by the <a href="http://www.nyt.com">New York Times </a> today (yeah, ok it has only been two days) we have far to go&#8230;</p>
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		<item>
		<title>And so the Cookie Crumbles  &#8211; A Sad Day</title>
		<link>http://www.fortyweeks.com/content/and-so-the-cookie-crumbles-a-sad-day/</link>
		<comments>http://www.fortyweeks.com/content/and-so-the-cookie-crumbles-a-sad-day/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:56:16 +0000</pubDate>
		<dc:creator>julia</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.fortyweeks.com/?p=983</guid>
		<description><![CDATA[I was not surprised by this morning’s news as The New York Times reported that in their [...]]]></description>
			<content:encoded><![CDATA[<p>I was not surprised by this morning’s news as <a href="http://mediadecoder.blogs.nytimes.com/2009/10/05/conde-nast-to-close-gourmet-magazine/">The New York</a> Times reported that in their post- McKinsey portfolio (oh, well that title is gone too, so maybe a bad world choice on my part), Conde Nast would be three titles short &#8211; Cookie, Gourmet and Modern Bride would close. And while it was clear to me that this was coming – I am not any less sad to see <a href="cookiemag.com">Cookie</a> go. The fate of Cookie has been the all the buzz for months among those in the parenting category as well as the publishing community. Most of my publishing insider friends felt Cookie was essentially “dead man walking” and in the juvenile category we all hopped against hope that the magazine that made us sudden rock stars (our world has become super cool thanks to Pilar Guzman and her incredible editorial vision).</p>
<p>At ABC kids I spent a great deal of my time with publishers and group publishing heads discussing what many felt was already a fait accompli – the end of Cookie. Much of the conversation centered on their ad pages and their obvious failure to pull in revenue and meet projections especially within the category. And while I am always happy to discuss circulation and ad pages (I am an old magazine girl with publishing blood coursing through my veins) – what really strikes me is the rise and the fall of the Cookie brand. Because really – Cookie defined so much of the modern parent movement – and gave us all a stake in something well beyond our means.</p>
<p><a href="http://www.cookiemag.com">Cookie</a>, the bible of <em>aspirational parenting</em> (as I call it) – hit the scene in 2005. Ad pages were mostly filled with lifestyle ads well outside of the juvenile category. Fashion pages were the main “cross-over” (none of us ever believed these were more than bonus pages, no matter) and the book looked good. It was not honest (who lived like the moms in the pages of Cookie?), but it was fun! Cookie was high style and high imagination for main street parents. This beautifully presented insiders look at parenting on Melrose and Madison was in perfect synchronicity with America’s near obsession with celebrity pregnancy and baby. It gave readers access to a world well beyond their means, and before Cookie – outside of even their fantasy zone. It also paved the way for a new generation of luxury goods within the category and defined a new psychographic category of mom (a Cookie Mom was a spender, a trend-setter and a woman with a very clear aesthetic –not to mention a nanny and great shoes). Manufacturers who catered to this category were suddenly understood and adored. This tricked down in a very real economic way to Main Street Moms who made it their business not only to know what was happening on Melrose and Madison but also to have a little piece of it themselves. Cookie was all that was shiny and hip about parenting. It was bold and unapologetic – and now it is gone.</p>
<p>I want to consider what will come next. It is a conversation that is going to be had over and again and I will be a part of it. Only, not yet – not today. Today is a day to quietly consider the indelible mark Cookie left on the parenting category and hope that the death of Cookie is not the death of dreaming out loud within this category that I love so very much.</p>
<p>Goodbye Cookie – and especially to all of you with whom I have worked over the years – thank you for what you have shared with me of yourselves, your creativity and your contagious energy. I look forward to our paths crossing again very soon!</p>
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