Forty Weeks Style
Wednesday, October 31st, 2012
Lila strikes a pose in her halloween costume as Rosie the Riveter – adorable!
If you know much about Forty Weeks you must know we do things a little differently. And we like it that way! Our team is made up of the most driven, intelligent and clever moms in the market. We are hell-bent on finding women who have left an idelible mark in the industry, had a baby or two and are in search of the next thing. We like to be that next stop in a long career – it suits us and it suits them. We gain, we give and we all grow. Some stay for long periods of time (as in Gina who down-sized out of big agency life to run the media department at Forty Weeks for more than seven years) and others stay for a project or two (Alice, Teena, Nicole to name a few). We are better for all of these women and their contribution to our work. We hire moms by design. We are well known and proud of our open-door policy to all of our friends across pregnancy and baby-land — we are that most essential pivot, plan B and what comes next for outstanding talent. And good!
One outcome of is that we are surrounded by grateful, inspired team members who feel great about their balancing act (on balance!). Another outcome would be weeks like this…Natural disaster (loose two days), Halloween (loose one day for parades) family strep throat (ok that was last week – but loose two days). Days where sitting around the conference table ideating or prepping for a strategy session feels like some warped version of fantasy. Days in which memos read like urgent streams of consciousness (as they were written from a doctors waiting room or during a quick bathroom break at the halloween parade). Those days (or weeks) are the trick. Simply put they are tricky but they leave the entire team feeling like we have found that illusive balance (even in the most micro sense) of personal and professional. And really, as I am sure you have guessed – that is an accomplishment that can only be defined as a treat!
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Tuesday, September 18th, 2012
All Kinds of Amazing – and Coming Soon!
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Wednesday, September 12th, 2012
Here is a little look inside of the Oscar de la Renta Spring/Summer 2013 Collection. The line is lovely, cleanly chic and in all ways as good as it gets. The whole of the room was filled with smiles (no moody fashionistas, not a one) as the most precious models brought their youthful exuberance and innocent beauty (plus some well placed junior swagger) to the runway. Their fresh-faced, fun-filled energy made for the perfect complement to fashions that were not only terribly elegant but also refreshingly age appropriate. Well done!
I am more than thrilled and cheering (from the sidelines) for this stunning line (wishing I could gift some of those ikat party dresses and pique trapeze dresses to the young beauties in my life Nadia’s girls, Jessica’s sweet Zoe and of course Lauren’s dynamic duo)- and also for new find, George&Ruby – kindred souls must stick together!
Enjoy the view from the sweet side of Fashion Week – I know I did!
Some of the cast of kids in their stunning frocks and big smiles – with the one and only Oscar de la Renta
Petal linen blazer, petal wide stripe cotton long sleeve shirt, white classic poplin trouser
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Tuesday, August 28th, 2012
Well sure we are busy - September is just days away… and with that will come a wild roller coaster ride of things we hold dear. What’s the best part? All of this amazing action is connected to philanthropy and all the result of a lot of hard work, love and commitment. Look forward to hearing more about our launch on September 24 of the Rebecca Minkoff for Bravado Designs Limited Edition Nursing Tank Collection to benefit Baby Buggy as well as the first Fashion Forward Conference featuring a panel led my me on that most magical of topics — Brands, Bloggers and the Bigger Picture. Whew!
Which is why today, today we play — well not really. But today we declare it Read to Your Headless Pregnant Manaquein Day and tuck a hot off the presses copy of Sh*tty Mom in her nursing tank…
Who says we don’t have range?
Welcome Sh*tty Mom to the world of Forty Weeks!
Tags: Baby Buggy, Bravado, publishing, Rebecca Minkoff, Sh*tty Mom
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Monday, August 6th, 2012
I’ve just returned from a pitch-perfect visit to France. My days were the stuff that dreams are made of – just wonderful. I was there with Bob with no real agenda less the pursuit of exploring the world and being together. We spent our time together (and with friends) well - enjoying the pace and panache of Paris, the earthy sun-kissed bounty of Burgundy and the easy pace and sheer luxury of Provence. I came back full and sated on so many levels…
I have never been in the Country for BlogHer — it has just never worked out. This year, the planets aligned. Not only did I make it back in time for a quick “drive by” I made it back in time to celebrate and support my friends and their amazing endeavors. I was so over-the-moon to see Audrey and Vera’s Getting Gorgeous come to life (having been there on paper since the start, it was a real thrill) and see the careful perfection of Nicole’s Land’s End BACK TO SCHOOL event – watching the grace with which she hosted no-less than four events — a major coup and shining moment (did I mention all three women looked stunning as can be?).
I had just enough time to do a little entertaining Julia style. This included a small dinner at Casa Nona followed by the newly named (by us!), Cheese Suite at the W Hotel, Union Square. There we simply hung – sipped champagne, nibbled on macaroons, cupcakes and a glorious selection of cheeses (thank you Bedford Cheese Shop – you are my hero) and basked in the glow of friendship, mentorship, laughter and good fortune. It felt all kinds of wonderful.
All kinds of fun with Jessica, Erin, Ciaran, Stephanie and Nadia (look for Baby R!) at the newly named, CHEESE SUITE
And that was the Suite Part – all WOW (thank you too to the W, Union Square’s Maria, Gerald and Mickey for making this last minute gathering a reality) and all worthwhile!
And now Monday has hit hard, I am a bit road worn and certainly sleepy – but happy for the memories!
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Friday, July 6th, 2012
A little lesson to end the week:
Numbers – ah numbers – what can’t you do with some good numbers? Massage them, manipulate them, misrepresent with them. There is so much amazing art associated with good old un-intrepetred numbers, raw data if you will. Perhaps that is why Kai Ryssdal remains on the top of my hit parade (my smart is hot and let’s keep it that way) list – he knows his way around numbers. Still, I would be remiss if I did not give a mighty bow to the New York Times – now here is an outlet that knows how to have fun with numbers. One of this week’s highlights had to do with birth rates in the US. The New York Times took these numbers and boiled it all down to this:
Pregnancy rates have decreased over the past two decades among all races, ethnicities and age groups — except for women in their 30s and early 40s.
And then they go on to slice, dice and otherwise make gazpacho of the numbers. I say good (and not just because I adore gazpacho). WHY?
Simply put – pregnant women of all races and ethnicities in their 30s and early 40s are our sweet spot, our goddess our muse here at Forty Weeks. We adore pregnant women of all races and ethnicities in their 30s and early 40s. That amazing maternal mark is unique too in that she is pregnant with intention, education, income and excitement. She wants in on the pregnancy experience and she is an eager participant (as are her family, friends and partner) in Forty Week journey.
She is our girl (woman really) and we have got the inside line on her. Our work is simply to keep our finger on the pulse of this remarkable woman and make her both understandable and accessible to our clients (trickier than it sounds). We help our clients speak to her with dignity and respect (read as no fear-mongering, no duckies, no bunnies, no pastels). And this we do with great precision, passion and and care. Really, because she is our number one priority, the only one that matters and all the rest of the numbers grow from there…
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Monday, June 20th, 2011
Anyone who knows me knows of my love for language. Well these latest entries into the Oxford English Dictionary certainly sound familiar. Take a look at some of the 2011 additions :
Baby Bump
Jenni Hogan is the definition of adorable baby bump (IMO)
Bestie (here’s mine, the always fabulous Lisa Jordan Helms)
My Bestie, Lisa Jordan Helms
Mani/Pedi
Well sure that is a given:
Pedi (trust me on the mani)
And next year – I vote that Audrey McClelland’s Haul finds its way in….what do you think? What words are making their way to the big book?
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Monday, June 6th, 2011
A blazing summer is predicted, and honestly, a summer pregnancy is not for the faint of heart (I’ve done two). The best strategy for making it though is great planning. Put these on your summer bump survival list:
- Water – for drinking – cold, bubbles, still, lemon, lime – just keep drinking!
- Water – for swimming, for floating, for cooling your toes – speaking of which,
- Pedicures – whether you can see your toes or not, keep them pampered & pretty!
- Smoothies – I am a big fan of Raspberry Banana, yum!
- And last, but not least – cool summer looks.
Here’s the skinny on how to keep your budget in tact while keeping it easy breezy this summer (send us a shot of your haul!) –
NYC MATERNITY SAMPLE SALES:
THIS WEEK ONLY
Belly Dance Maternity Sample Sale
New York Store
Two Days Only
Wed, June 22 11 am-7 pm & Thurs June 23 9 am- 3pm
CASH ONLY
Everything $10-$50
Warm and cold weather styles and even designer denim on sale
Original prices $50-$350
Brands include Paige Maternity, Michael Stars Maternity, NOM, t-bags Maternity, Ella Moss, Rachel Pally, Olian Maternity, Japanese Weekend, and more
548 Hudson Street between Charles and Perry in West Village
212-645-3640
checking out the goods at A New View
A New View Maternity
347 W. 36th Street, Suite 1602, between 8th and 9th Ave
NYC, NYC 10018
212-643-9547
When:
June 6th-30th, 2011
July 11th– 22nd 2011
Time:
9:30am -3:30pm Every Tuesday, Wednesday, Thursday
Monday and Friday by appointment only
CASH ONLY
Maternal America, Pour Deux, Japanese Weekend, Bellyssima, Olian, Noppies, Ripe and more! Shower dresses, breezy tops, slim leg bottoms, nursing and more!
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Monday, February 28th, 2011
Natalie Portman – was a radiant, confident vision on the the Red Capret last night – simply put – perfection.
Natalie Portman and Menjamin Millepied on the Red Carpet
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Saturday, November 20th, 2010
I have called in my “best boys” to help take the damp chill out of this dreary November day. Here is the line-up:
Vince, James and Donald. My “A” team — here is the plan: Some cozy comfort from Vince in the form of yummy cardigan in the richest of browns. Then some James to show some love (and create some illusion of length) to my tush and legs. And, we can finish the whole thing off with Donald (Pliner that is) and my absolute favorite boots of the season. They are as rocking as boots can be, yet completely comfortable. All in all – the perfect trio for my Saturday hang.
Vince (drop needle wool shrug)
James Jeans in graphite
Donald J. Pliner Dalilia Boots
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